Explore Tesla’s social media monitoring project 1

 Do you prefer electric vehicles?

Tesla is the largest electric vehicle and solar panel company in the United States. It cooperates with Panasonic in the battery business to produce and sell electric vehicles and on-board computers (FSD). systems), solar panels and energy storage equipment, and system solutions. Tesla is the world's earliest manufacturer of self-driving cars. By 2018, Tesla Motors had become the world's best-selling plug-in car company.

Tesla knows the importance of social media and groundswell. It has accumulated many fans on Twitter, Instagram, and YouTube.Tesla posts on Twitter may be shorter and more real-time, including responses to user questions. Posts on Instagram may be more visual-focused, including photos and short videos. Posts on YouTube are typically long-form videos that demonstrate new products, features, and driving experiencesAlthough the format of their social media posts is different, they maintain the theme of brand consistency and sustainability.





We understand Tesla’s social media background, so let’s take a look at its social media trends. In the Google Trends analysis of the term "Tesla" in the past 90 days, we can see that the term is very popular in parts of CaliforniaNevada, Washington, New Jersey, and ArizonaTesla is headquartered in Palo Alto, California, which has one of the largest electric vehicle markets in the United States. The government has adopted a number of policies and incentives to encourage residents to purchase electric vehicles, including incentives and tax exemptions. This support makes Tesla sales very competitive in California. So Tesla is most popular in California.

However, we can see that on September 1st, the search volume for Tesla increased significantly. This is because Tesla announced on September 1 that Tesla dropped the price of Model S/X, Model X now qualifies for US tax credit.

SWOT ANALYSIS:
Strengths: Tesla has always been a leader in electric vehicle technology. Its innovative battery technology, autonomous driving systems, and electric models have gained its market share. Favored by consumers for its sustainable, environmentally friendly, and high-performance electric vehicles, Tesla has also ventured into solar energy and energy storage, allowing it to provide comprehensive renewable energy solutions.
Weaknesses: The electric vehicle market is highly competitive, with Tesla facing competition from traditional automakers and emerging rivals. Below are TeslaNissan, and BMW search trends on social media.       

  

And because there are many problems with Tesla's autonomous driving, consumers have also questioned Tesla's technology.

Opportunities: Tesla's solar and energy storage solutions have growth potential as the renewable energy market grows. Tesla's self-driving technology could become an important growth area in the future, transforming the transportation and transportation industries.
Threats: Tesla relies on battery technology, and fluctuations in energy prices could impact its costs and pricing.

Do you have any opinions about Tesla? Comments are welcome.











Comments

  1. Hello Wantong, I always liked electric vehicles because they are eco-friendly. And it’s no doubt I support Tesla. What I like about Tesla is they create stylish electric vehicles and invest in solar technology. We all know that Tesla is recognized for their tech and eco-friendly cars. But they are facing problems when it comes to their self-driving technology, and they face a lot of competition. I hope they come up with better solutions, great innovations and keep contributing to a cleaner environment.

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