Digital Newsletter--Dream Future Music Festival
Hello everyone,
Here is the link to connect with my newsletter,
Please feel free to comment and share your thoughts.
RedCupArt:Starbucks thought Twitter Catch the Groundswell
If you're a Starbucks fan, you've probably heard of RedCupArt . On December 17, Starbucks stores in the United States and Canada will release limited plain red holiday cups. Customers can use the cups as a canvas to create their own unique designs, snap a photo, and share through Instagram or Twitter using the hashtag RedCupArt. Starbucks will collect its favorites and share them to shine a light on customer creativity. The challenge inspired our creativity and attracted thousands of users to participate and share a variety of creative designs. This helps enhance Starbucks' image during the holiday season and prompts consumers to share their Starbucks experiences. This is exactly what Charlene Li and Josh Bernoff say in the ninth chapter of Groundswell: winning in a world transformed by social technologies : Twitter may well be among the simplest, most powerful social tools you can use. Just make sure you integrate it with the rest...
Comments
Post a Comment