Fijifilm-social maturity in the social media

 Charlene Li and Josh Bernoff say in the 13th chapter of Groundswell: winning in a world transformed by social technologies: we can trace the path towards maturity—from dormant, through testing applications, to coordination and scaling up. the five stages of social maturity.


This reminds me of a camera brand with a history of nearly 90 years-Fujifilm. What enabled Fujifilm to transform from a film company into a diversified technology company?

Fujifilm's story began in 1934 when the company was founded as Fuji Photo Film Co., Ltd. in Japan. Initially, the company focused on producing photographic film and paper, crucial in establishing its presence in the photography market. I think Fujifilm is clearly an empowered organization.

Fujifilm has official accounts on major social media platforms such as Facebook, Instagram, Twitter, etc. These platforms publish product information, photography tips, and user-generated content, and interact with customers. Photographers and users are encouraged to share their photos and stories captured with Fujifilm. Such user-generated content can be shared on social media to showcase product performance and creativity. Through social media, Fujifilm can interact with customers, answer their questions, provide technical support, solve problems, and actively participate in discussions about products. Fujifilm has partnered with relevant organizations such as photographers and photography schools to expand its social media influence and competition.

 Fujifilm’s presence and social maturity in the social media space are helped by building closer relationships through active engagement, user-generated content, education, and interaction.


Do you have any examples of companies involved in mature social media? Comments are welcome.

Comments

  1. TsheringOctober 24, 2023 at 7:37 PM

    Hello Wantong,
    It’s great to see how companies can evolve and mature in social media. Nike is a good example of a company that has not just adopted social technologies but has evolved to advance in social media, becoming a mature and influential presence in the digital world.

    ReplyDelete
  2. ChristobalVOctober 24, 2023 at 8:12 PM

    Hi Wantong,
    I agree that one of the key aspects that any company must focus on is how they communicate and interact with their audience. It is often hard for companies that existed before modern technology to understands how to gain social maturity. On a side note, I really liked the video that you added in the end and the chart showing the different stages of maturity.

    ReplyDelete

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