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In the last blog  Tesla’s social media monitoring project 1 we introduced the Tesla. Now we will associate the groundswells and Tesla.  Tesla has many fans on  social media , Bu t t hey did not carry out marketing activities, they just used them to showcase their products and answer consumers’ questions about them. The frequency of their posts was not very high.  Elon Musk announced a reversal of his long-standing strategy that Tesla doesn’t spend on advertising but instead spends money to improve the products – counting on owners to spread the word. But now the CEO said that Tesla would “try a little advertising” and see how it goes.   How social media engagement could be higher by embracing groundswell in  Tesla's  new marketing campaigns. We can see that  On October 18 , the search volume for Tesla increased significantly.  this is because  Tesla published a post on Twitter about the Q3 2023 Earnings Call.   In this Q3...

  Charlene Li and Josh Bernoff say in the 13th  chapter of Groundswell: winning in a world transformed by social technologies :   we can trace the path towards maturity—from dormant, through testing applications, to coordination and scaling up. the five stages of social maturity. This reminds me of a camera brand with a history of nearly 90 years-Fujifilm.   What enabled Fujifilm to transform from a film company into a diversified technology company? Fujifilm's story began in 1934 when the company was founded as Fuji Photo Film Co., Ltd. in Japan. Initially, the company focused on producing photographic film and paper, crucial in establishing its presence in the photography market. I think  Fujifilm is clearly an empowered organization. Fuji film  has official accounts on major social media platforms such as Facebook, Instagram, Twitter, etc. These platforms publish product information, photography tips, and user-generated content, and interact with custom...

If you have heard of Tencent ’s WeChat, then you should also know about the WeCom platform. From WeChat to Wecom WeCom is an enterprise communication platform that includes convenient communication and office automation tools. Similar to WeChat, it offers a smooth communication experience, as well as various applications. In addition, WeCom is integrated with WeChat , providing an unmatched connection   that facilitates smart management, smart ecosystem, and smart services for enterprises.  During the COVID-19  outbreak, WeCom has become an important communication tool for people working remotely. This is exactly what Charlene Li and Josh Bernoff say in chapter 12 of  Groundswell: winning in a world transformed by social technologies :  The bigger a company is, the more of a problem internal communication becomes. Information flows down the management ladder, but getting insights back up to management and encouraging collaboration among people throughout the e...

  Do you prefer electric vehicles? Tesla  is the largest electric vehicle and solar panel company in the United States. It cooperates with Panasonic in the battery business to produce and sell electric vehicles and on-board computers (FSD). systems), solar panels and energy storage equipment, and system solutions. Tesla is the world's earliest manufacturer of self-driving cars. By 2018, Tesla Motors had become the world's best-selling plug-in car company. Tesla knows the importance of social media and groundswell . It has accumulated many fans on Twitter , Instagram , and YouTube . Tesla posts on Twitter may be shorter and more real-time, including responses to user questions. Posts on Instagram may be more visual-focused, including photos and short videos. Posts on YouTube are typically long-form videos that demonstrate new products, features, and driving experiences .  Although the format of their social media posts is different, they maintain the theme of brand consis...

If you're a Starbucks fan, you've probably heard of  RedCupArt . On December 17, Starbucks stores in the United States and Canada will release limited plain red holiday cups. Customers can use the cups as a canvas to create their own unique designs, snap a photo, and share through Instagram  or Twitter  using the hashtag RedCupArt. Starbucks will collect its favorites and share them to shine a light on customer creativity.            The challenge inspired our creativity and attracted thousands of users to participate and share a variety of creative designs. This helps enhance Starbucks'  image during the holiday season and prompts consumers to share their Starbucks experiences. This is exactly what Charlene Li and Josh Bernoff say in the ninth chapter of Groundswell: winning in a world transformed by social technologies : Twitter may well be among the simplest, most powerful social tools you can use. Just make sure you integrate it with the rest...

Do you use TikTok? TikTok is a social media application .  It is a short video-sharing platform that allows users to create, edit, and share short-duration videos typically ranging from 15 seconds to 3 minutes. TikTok is particularly popular among young people and has a substantial number of underage users. TikTok revolves around music, allowing users to choose popular songs as background music for their videos and create content that syncs with the music. Additionally, the platform frequently features various challenges that users can participate in and compete with other users. One of them is fire cha llenges . This is before the costume ： This is after the costume ： The Fire Challenge looks like just a regular social media challenge that can be shared on the platform and attract attention and likes. But it did cause a safety incident . This is a warning from a mom： The Fire Challenge is a reminder that the groundswell on social media can pose risks to the safety and health of m...